NEW LOOK FOR J. LOHR VINEYARD SERIES
J. Lohr Vineyards & Wines is excited to unveil new packaging for its J. Lohr Vineyard Series tier. The upscale new label reflects the importance of these wines in the J. Lohr portfolio, while also clearly differentiating them from the popular J. Lohr Estates wines.
To convey the elevated positioning of the super-premium J. Lohr Vineyard Series wines, the new pressure-sensitive labels feature a rich olive label for white wines and plum label for red wines. The fanciful name in elegantly stylized gold script and an easy-to-read appellation designation in white are all balanced with the winery’s iconic J. Lohr logo. This new packaging began appearing in markets last August with the release of the 2017 J. Lohr Hilltop Cabernet Sauvignon.
“While our J. Lohr Estates wines have earned their reputation as benchmark expressions of Monterey County and Paso Robles winemaking, our J. Lohr Vineyard Series wines focus on carefully delineated, small vineyard blocks that we have farmed for decades,” comments Jerry Lohr. “Before we embarked on this label redesign, we sought input from trade partners, sommeliers, and customers. They gave us clear feedback that our new packaging should enhance the exceptional quality of what’s in the bottle, and that it should be easy to differentiate the J. Lohr Vineyard Series from J. Lohr Estates. There is a timeless elegance to the new design that achieves both goals.”
J. Lohr launched the Vineyard Series tier in 1998 with the first Arroyo Vista Chardonnay and Hilltop Cabernet Sauvignon. The current Vineyard Series line up also includes the Carol’s Vineyard Cabernet Sauvignon, Tower Road Petite Sirah, October Night Chardonnay, Fog’s Reach Pinot Noir, and the Late Harvest White Riesling. Their decades-long experience in their chosen appellations of Monterey County’s Arroyo Seco, Paso Robles, and the Napa Valley leads to a true artisan partnership between vineyard and production teams. The limited-release Vineyard Series wines match special sites to J. Lohr winemakers’ specific stylistic visions.